Develop content and social media strategies for company website in order to increase site brand, visibility and traffic. Simultaneously manage content development and content distribution.

Responsibilities:

Content Development

• Developed concept for myPathfinder blog and implemented 1/10; increased publication from bi-weekly to daily over 10-month period.
• Identify areas of content development for website (through keyword and SEO analysis), create/develop content, and manage workload of three freelance writers.
• Coordinate publication of content on website, as well as through social media outlets, partner sites, and magazine distribution sites to increase traffic and backlinks.

Social Media Management

• Launch and maintain myFootpath Twitter, Facebook, LinkedIn, and Brazen Careerist accounts
• Grew Twitter Account to >1300 followers and Klout score of 58 in 7 months
• Create and launched bi-monthly, industry specific e-newsletters for audience of 20,000+

Develop and manage internal and external communications for private city club.

Responsibilities:

Print and Electronic Publications

• Directed production of club publications, including website annual report, bi-monthly magazine; monthly newsletter; and weekly electronic newsletter for 5,000+ audience

Marketing

• Developed promotional materials for club events and programs.
• Coordinated with external PR agency to promote club in the media.
• Create and launched bi-monthly, industry specific e-newsletters for audience of 20,000+

Administrative

• Supervised the communications department, staff of 7 people.
• Created and managed annual budget of $300,000.
• Hired and managed a large number of freelance writers, designers, and vendors.

MA, Humanities, English

BA, English Literature, Spanish Language and Literature